Why Real Estate Agents Are Using Content to Create a Warm Lead Audience
Content creation is the creative process of creating content (blogs, YouTube videos, graphics, and more) that your prospects will use to interact with your brand.
An excellent content strategy warms up prospects so that when they call your office, they’re already sold on working with you.
If you’re tired of purchasing cold real estate leads and attending 5-7 networking events each month to grow your real estate business, take a look at these 11 reasons why real estate agents like you are creating blogs this year.
1. ON AVERAGE, 70% OF THE BUYING DECISION IS MADE ONLINE BEFORE SOMEONE CONTACTS A BUSINESS FOR THE FIRST TIME.
While you know that many sales can still come through good ol’ word-of-mouth marketing (one of my favorites, I might add), if you’re not leveraging your online audience fully, you are missing out on a HUGE piece of the pie.
Every day, in your region, people are looking to buy or sell their home, start up a business, or sell a business.
If they either (1) can’t find you, or (2) don’t like or engage with what they do find online, they will move on.
Think about your purchase process.
When you shop for something, you likely:
do a bit of online research
read a few reviews
maybe even check out the business facebook page
learn more about the product or service through blog articles and white papers
and even shop the competitor’s website
All before you make a decision to buy.
2. 60% OF PEOPLE SEEK OUT A PRODUCT OR SERVICE AFTER READING CONTENT ABOUT IT.
I love this stat from DemandMetric because it’s so true! I love a good Pay-Per-Click strategy, but in conjunction with an amazing content strategy. It’s a powerhouse combo!
People make decisions based on the content they read or view, not the ad that got them there.
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